NBA TV

NBA TV is a television specialty channel that is dedicated to showcasing the sport of basketball in the United States. The network is financially backed by the National Basketball Association (NBA), which also uses NBA TV as a way of advertising their out of market package NBA League Pass, and partner channel TNT.

Started in 1999 as nba.com TV, the channel, which had its studios at NBA Entertainment in Secaucus, New Jersey, began a multi-year deal with American television companies Cox Communications, Cablevision, and Time Warner Cable on June 28, 2003, allowing the network to expand to 45 million American homes, and 30 different countries. NBA TV replaced Time Warner's CNN/SI on many cable systems after that network shut down a year earlier.

On October 8, 2007, it was reported that Turner Sports, a division of Time Warner, was to take over the channel's operations, according to Hoopsworld:

"NBATV: Surprisingly there has been little said about the NBA's decision to sell off NBATV to one of its media partners. Talks had gone on for sometime as ESPN/ABC and Turner both explored scenarios with the league. Ultimately it seems Turner has won out, and will take over operation of the league's flagship cable channel, that reaches some 12 million subscribers. The exact changeover date is not clear, but several months ago a Bloomberg report cited sources saying senior level producers were offered contract buyouts in September."

Turner Sports relaunched the channel on October 28, 2008, using analysts carried over from NBA on TNT. The studio was also upgraded, and the show now airs live from Studio B at Turner Studios in Atlanta, Georgia; Studio B is adjacent to Studio J, home of Inside the NBA.   From Wikipedia, the free encyclopedia